Brand Values & Image


A global vision of the brand is key to its success. If required, we can provide support to existing or newly created labels with their brand values and image.

To clearly define how the brand values & image strategies should be translated in terms of product, we:

  • Help in defining or re-defining the essence, codes and values of the brand that will cement a strong message in terms of product and image.
  • Seek for the existing elements that will make the brand unique and viable on its market.
  • Create the substance that will enrich the identity of a new label to increase brand awareness.
  • Identify and analyse the consumers’ attitudes and lifestyles to match them with the values & essence of the brand.

Once we have defined the strategic direction to take in term of style, we can then create different stories, based on each brand’s past history and DNA, mixing creation with a strong analysis of consumers’ expectations.