Brand Positioning and Competition


We do brand positioning and identify the potential or existing competitors in order to translate it into style positioning to ensure the most efficient angle to approach the market.

Thanks to our know-how and in-depth men’s market understanding, we then create sharp fashion design guidelines to build brands and products differentiation in highly competitive markets.

Observing the current situation of the brand within the market, we can also provide recommendations in terms of price positioning, retail merchandising and so on...